About Us

Finance and Operations specialist with over 5 years of experience helping businesses streamline processes and achieve financial clarity. With deep expertise in bookkeeping, compliance, and operational systems, she builds scalable frameworks that simplify daily workflows and enhance productivity. Sanjana excels in tools like Xero, QuickBooks, SAP, and Excel—offering clients across the UK, US, and Canada seamless, tech-driven solutions. Her sharp attention to detail, hands-on approach, and operational insight make her a trusted partner for businesses seeking to grow with confidence, efficiency, and strategic financial support.

• Goal-oriented strategies
• Optimized investments
• Financial security

Fellow Chartered Accountant and an enrolled member of ICAI since 2019. With over six years of diverse professional experience, she brings deep expertise in auditing, taxation, and compliance. Her career spans across tax audits, internal audits, proprietary audits, and specialized assignments.Heena has successfully guided clients through income tax planning, return filings, TDS compliance, and complex assessment cases, while also representing them before tax authorities with competence and confidence. Her specialization further extends to indirect taxation, offering GST advisory, registrations, and return filings, along with corporate law and regulatory matters. Committed to building long-term relationships rooted in trust and quality, Heena’s vision for Finnova Assist is to simplify finance and empower small businesses worldwide with reliable bookkeeping, taxation, and advisory support.Alongside her core practice, Heena has also venture’s into the outsourcing industry, helping global business streamline their bookkeeping, taxation and compliance functions through Finnova Assist. By leveraging a skilled team and technology driven processes, she ensures cost efficiency, accuracy and scalability for clients in UK, USA, Canada and Middle East.

• Auditing
• Taxation and compliance.

Fellow Chartered Accountant and former banker with a forte in Corporate Finance. With over half a decade of experience across financial services and advisory roles, she brings a strategic edge to her work at Finnova Assist, where she spearheads Business Development and client engagement.Gunjan is passionate about helping small businesses thrive by making high-quality financial expertise accessible and affordable.Outside the boardroom, she’s an avid reader with a love for non-fiction and biographies—always curious to explore the stories behind successful minds and movements.

• Chartered Accountant
• former banker